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The plant based revolution continues to go global as consumer demand grows and innovation in alternative proteins accelerates. The latest plant based trends, what factors are driving consumer interest, which plant proteins are growing and what’s next. Don’t miss the opportunity to learn more about the latest trends, factors driving consumer interest and what’s next.
Innova Market Insights releases its Top Ten Trends for 2021, using its ongoing analyses of global developments in food and drink launch activity and the latest consumer insights to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. We also draw on the current global health emergency and how it has impacted the Top Ten Trends for 2021.
As plant-based eating is moving from trend to food revolution status, the F&B industry is taking up the challenge to deliver more ”clean label” alternatives. In this webinar, we will present the key drivers and barriers surrounding plant-based products, including the most important benefits and claims on the market.
Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many. Vitamins and minerals remain the most popular immune health ingredients, led by vitamin C. Good growth is also coming from Vitamin D3, zinc, and magnesium.
The current global health emergency is unprecedented in terms of the speed at which it has impacted the daily lives of consumers across the world and will continue to do so for the foreseeable future. Innova Market Insights is exploring how consumers feel about the COVID-19 situation in Asia, assessing consumer attitudes and responses to help you understand what this could mean for your business.
New product innovation centers around ethnic flavors, wellness flavors, and indulgence delivered by brown flavors, texture and the revival of favorites. Storytelling engages consumers as hybrid NPD drives experimentation delivering increasingly rich experiences. Flavors are more than ever at the centre of new product innovation.
Consumers are increasingly interested in food and beverages that provide energy to be more active. Emerging ingredients compete with plant-based ingredients that appeal to consumers who value both the environment and the need to stay fit. Plant power, clean labels and personalization are driving the development of sports nutrition. Join us for a sports nutrition webinar at Vitafoods Digital Week.
There is a rising demand for food innovation that supports consumers who are managing careers, families and social lives while striving to maintain healthy lifestyles. Join our Director of Insight and Innovation, Lu Ann Williams, for a webinar highlighting key trends in energy-boosting food/drinks, convenient solutions and comforting foods that are becoming a part of consumer’s busy lifestyles.