2010 – Dynamic Desktop – Design Focus
This is the nineteenth year that Innova Market Insights has been compiling information on a digital platform, so in many respects we have been ahead of the technology wave. In that time we have been leveraging our in-depth knowledge of the market to develop new digital services that marry knowledge and technology, to give our customers a wonderful experience and a real competitive advantage. We are extending our coverage and filtering function, so we can cut down the noise that our customers experience, where information comes at them from every direction.
The challenge with the search interface is to deliver the insights faster and at the same time resist the temptation to clutter the screen. The search is made simpler and answers are returned quicker and more effectively. Our work on search tools means that our clients continually spend less time searching and there is more time left for analysis and for presenting the results.